redLoop: The Middlesex University Design and Innovation Centre is a research-led, innovation and design collaboration centre based within the School of Science and Technology at Middlesex University London.
redLoop brings together research expertise, social and ethical philosophies and commercial experience from across the University and its collaborative networks. This enables us to develop innovative interdisciplinary work areas across a broad range of applied research and commercial scenarios in the product, service, interaction, user-experience and technology sectors.
We have recently completed, and are actively working, on a number of projects that bring together physical objects and spaces, digital systems and applications, and media content to deliver new user experiences and value exchanges between institutions, corporate clients, artists and end-users [visitors, customers, audiences, etc]
We have been working with the RAF Museum as project partners to conceptualise, design, interpret and implement the physical and digital exhibition of the Dornier 17. The Interpretation Zone developed for the RAF Museum is a ‘bleeding edge’ approach to interpretation in museum spaces and builds the foundation to develop the next generation of visitor and educational experiences. The Interpretation Zone spans both physical and digital spaces, including the physical exhibits at Cosford and Hendon, the design and creation of the Dornier 17 website and the ‘apparition: Dornier 17′ smartphone app. The creation of the ‘Wargaming.net Interpretation Zone’ has been funded by Wargaming.net, an award winning global game publisher and developer.